Kevin Mak is a Principal Analyst in the Global Automotive Practice, supporting both the Autonomous Vehicle and Powertrain, Body, Chassis and Safety services. He performs strategic analysis of automotive electronic systems, semiconductors and sensors, specialising in ADAS (Advanced Driver Assistance Systems), advanced vehicle entry systems, electrified powertrains, and in-vehicle networking, among many other topics. He has worked for Strategy Analytics since 2006 where he is responsible for writing reports, tracking supply relations and vendor market shares, tracking legislation affecting ADAS and electrified powertrain demand, as well as forming demand forecasts and tracking global trends on the automotive electronics industry. Kevin has previously worked for Pioneer Electronics as a sales analyst and planner for the UK subsidiary's aftermarket in-car entertainment and navigation sales division between 2001 and 2006. Before then, he was conducting financial research for the London office of Deutsche Bank's investment banking division and business development research for TMP Worldwide/Monster Worldwide. He also holds an MSc in Information Management and Finance from Westminster University, UK.

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